Founded as a ticket resale automation platform, Automatiq's mission is to optimize ticket pricing and distribution through data-driven insights and intelligent automation. With a focus on B2B marketplace innovation, Automatiq provides ticket reselling companies with the tools to maximize returns while minimizing operational complexity.

• Automatiq wanted to launch a B2B marketplace, but they needed to incorporate a payment platform to enable real-time ticket transactions without fees. However, building in-house would require over a year of development time and divert engineering resources from core competencies.
• They turned to Modern Treasury’s Payments and Ledgers products to build a payment platform and establish a single source of truth for financial reporting. Customers benefited from instant funding, transparent payouts, and zero transaction fees, while Automatiq could launch faster, lower costs, and streamline operations through automation.
• By partnering with Modern Treasury, Automatiq can focus on its core competencies to continue scaling its business.

The ticket resale industry presents unique payment challenges due to the high-velocity, high-volume nature of transactions and the need for instant liquidity. Ticket marketplaces operate with extreme time sensitivity, where pricing fluctuates rapidly based on demand, event proximity, and inventory levels. This requires sellers to access funds immediately to reinvest in optimal inventory positions.

"As we prepared to launch our B2B marketplace, we needed a payment platform that would allow our customers to transact with each other in real-time, without any fees. We also needed the ability to pay them out as they fulfill their orders," explains Drew Gainor, Chief Product Officer at Automatiq.

The technical complexity extended beyond basic payment processing. Automatiq required robust financial reporting and controls to track funds across accounts, prevent clawbacks, and manage refunds efficiently.

Building this infrastructure internally required over twelve months of engineering effort, specialized compliance expertise, and ongoing maintenance resources. For a company focused on ticket automation technology, diverting core engineering resources to payment infrastructure would have delayed market entry and diluted product development focus.

Rather than building payment infrastructure internally, Automatiq partnered with Modern Treasury, leveraging best-in-class payment infrastructure to accelerate its marketplace launch while maintaining engineering focus on core competencies.

"Modern Treasury's proven solution, expertise, and robust APIs made it a no-brainer that buying their platform was far more efficient than building the solution ourselves. Partnering would allow us to focus on revenue generation and avoid years of troubleshooting a home-grown payments solution," Gainor explains.

Modern Treasury's API-first architecture enabled seamless integration with Automatiq's existing platform, and its proven track record eliminated implementation risks associated with custom development. The support infrastructure, including solutions architects, provided crucial guidance for implementation strategy.

"Our decision came down to the customer experience we wanted to provide for our new marketplace. Partnering with Modern Treasury gave me confidence we could offer seamless payouts and get traction out of the gate," Gainor confirms.

Automatiq's marketplace runs on Modern Treasury's platform to achieve better customer experiences and efficiencies. Payments automation enables buyers and sellers to transact in real-time without delays or fees from payment processors. Sellers receive instant payouts, giving them immediate access to funds for reinvestment. This expedited liquidity creates a competitive advantage, allowing sellers to optimize inventory positions based on real-time market conditions.

Modern Treasury's Ledgers provide comprehensive transaction tracking with detailed breakdowns of revenue, taxes, and fees, creating a single source of truth for payments. This eliminates reconciliation complexity while providing audit-ready documentation for compliance requirements.

Virtual accounts support fund management across multiple customer relationships. When combined with payments and ledgers, Automatiq can track individual seller balances, automate guardrails to prevent fraudulent transactions, and manage clawbacks efficiently when events are canceled.

Automatiq's successful deployment resulted from methodical planning and expert collaboration. The team established clear objectives and identified potential edge cases before beginning technical integration, preventing downstream complications.

Cross-functional expertise proved essential. Automatiq engaged accounting and finance experts early to configure payment flows and ledger systems, preventing costly rework cycles.

Since payment infrastructure represented a new competency area for Automatiq, leveraging Modern Treasury’s solutions architects offered critical domain expertise to avoid common implementation mistakes and accelerate time-to-market.

"Having a solutions architect was the best decision we made because payments and finance aren't our expertise. Without that support, building our product would've been more painful, full of trial and error, and slower. It's the best money we ever spent," Gainor explains.

Partnering with Modern Treasury enabled Automatiq to expand their products, achieve efficiencies, and ultimately, grow a more profitable business.

Faster time-to-Market: Automatiq eliminated over 12 months of development time, enabling faster revenue generation and competitive positioning.

Better Customer Experiences: The marketplace provides a seamless, self-service experience where customers can execute real-time transactions, access instant payouts, and manage earnings through a unified interface.

"Modern Treasury helped us create a seamless, self-service experience for our customers. With instant payouts and remittance reporting in one place, they get a single source of truth to manage all their transactions," Gainor explains.

Cost-Savings: Modern Treasury's infrastructure enabled Automatiq to manage refunds and clawbacks efficiently. Before the partnership, Automatiq could not quickly recover funds from canceled events, resulting in substantial write-offs.

"Modern Treasury has been a game changer in helping us manage clawbacks, allowing us to quickly recoup funds from sellers when events are canceled. This has saved us a lot of money that we would have otherwise lost," Gainor notes.

Increase Efficiencies and Financial Controls. Integrating payments, ledgers, and virtual accounts enables Automatiq to track revenue with precision, prevent leakage, and automate programmatic money movement.

Automatiq's partnership with Modern Treasury has established a foundation for continued innovation and scale.

Modern Treasury's infrastructure already supports international payments and multi-currency processing, positioning Automatiq perfectly for global expansion. The team is also developing enhanced seller incentive programs that integrate seamlessly with Modern Treasury's payout automation, creating even smoother transaction experiences that drive customer engagement and marketplace growth.

"We're excited to scale, leveraging Modern Treasury to grow quickly without adding headcount. We look forward to automating more processes, tracking more areas of the business, and enhancing our customers' experience," Gainor explains.

Automatiq's partnership with Modern Treasury demonstrates how strategic technology partnerships can transform traditional business models while accelerating innovation cycles. By choosing proven payment infrastructure over internal development, Automatiq maintained engineering focus on core competencies while delivering superior customer experiences.

The success provides a framework for other marketplace companies evaluating build-versus-buy decisions for payment infrastructure. Strategic partnerships enable rapid scaling, reduce operational complexity, and provide access to specialized expertise that would be costly to develop internally.